Brand

Brand
guidelines.

Logo, colors, typography, voice. Use them in line with the rules below or reach out for special cases.

01 Logo
On dark · primary Shaka logo on dark
On light Shaka logo on light
Wordmark · official
Shaka Shaka.deal
02 Colors
03 Typography
Display · Fraunces
Close the deal.
700 · headlines, titles, CTAs
Display italic · Fraunces
Get paid.
700 italic · emphasis in headlines, in green
Body · Sora
You did the work. You closed the deal. Now you want your money — fast, in full, with zero risk of losing it.
400 · body copy, descriptions
Mono · DM Mono
ONCHAIN PAYMENT ROUTER · 1% FLAT FEE
400 · labels, tags, metadata, code
04 Voice

Shaka speaks like a closer, not a whitepaper. Direct, confident, fast. No jargon, no corporate speak, no escrow language. The narrative is always: you did the work, you deserve to get paid.

Do
  • Use "Shaka" with capital S — always
  • Write "shaka.deal" lowercase for the URL
  • Use Shaka Green (#00b4bc) as the primary accent — nothing else
  • Pair the logo with adequate clear space (1× the logo height on all sides)
  • Use the official .avif logo file — not a redrawn or AI version
  • Use Fraunces for display headlines, Sora for body, DM Mono for labels and code
Don't
  • Don't write "SHAKA" in all caps
  • Don't use magenta, orange, or any other accent color
  • Don't modify the logo — no filters, no recoloring, no cropping
  • Don't place the logo on busy or low-contrast backgrounds without clearance
  • Don't imply endorsement or partnership without explicit permission
  • Don't describe Shaka as an "escrow" — it's a payment router
05 Boilerplate
Short · 1 line

Shaka is an onchain payment router for professionals who close high-ticket deals. 1% flat fee. Zero chargebacks. Available at shaka.deal.

Medium · 2-3 lines

Shaka is an onchain payment router for deal closers — real estate brokers, M&A advisors, consultants, and OTC traders. Payments route instantly to multiple wallets, split exactly as agreed, with zero chargeback risk and a flat 1% fee. No account required. Available on Ethereum, Base, and Polygon at shaka.deal.

Full · press paragraph

Shaka is an onchain payment router built for professionals who close high-ticket deals and need to get paid fast, in full, with no chargeback risk. Real estate brokers, M&A advisors, consultants, and OTC traders create a deal link in under two minutes, send it to their client, and receive payment instantly — split automatically between multiple wallets, with zero risk of reversal. Shaka charges a flat 1% fee. No account, no KYC, no intermediary. Built by Kooky. Operating entity: Kooky LLC, Newark, Delaware. Available at shaka.deal on Ethereum, Base, and Polygon.

Press kit

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Your next deal.
Closed.

Create a deal link in two minutes. Send it. Get paid.

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No account 1% flat fee Zero chargebacks Instant payout